Now that you know the fundamentals of influencer marketing, make no mistake, and without allowing room to rest on your laurels, put your knowledge to practice as soon as possible. Learn how, and what, to study going forward.
- [Evgenii] The renowned French microbiologist and chemist Louis Pasteur is known for saying that, "Fortune favors the prepared mind." We've covered a lot of ground in this course. And you are prepared, but none of it is any good unless you put it into practice. If you are not running any influencer marketing campaigns at the moment, make a commitment to launch your first one in the next 30 days, setting concrete goals, and allowing yourself plenty of room for influencer research, identification, onboarding, and activation.
And do not forget to track and review the campaign's output. If you are already active in marketing through influencers, think back of what we've spoken about and come up with the top three things that you want to change in your next influencer marketing campaign. Upon implementing the changes, measure the impact. Measure and improve. It's a never-ending process. With the influencer marketing industry still being so young and developing, new resources, studies, and researches are coming out nearly every week.
Keep an eye open for the new content, but, remember, it's all about the critical thinking and rooting your conclusions in empirical knowledge. Having said this, there are several resources that can get you going. They are the influencer marketing content by TopRankBlog and Lee Odden, Convince & Convert and JayBaer, Sam Fiorella, and the Influencer Marketing Days conference by yours truly. Consider, also, blogs and researches by leading influencer marketing companies.
That, as mentioned earlier, not only these. Set your monitoring tools to alert you of all relevant content published about influencer marketing. And then, sift the wheat from the chaff. And a story to wrap it all up. I was born in the Soviet Union. Few in the West know this, but, at that time, every single typewriter in the USSR had to be registered with the KGB. Its model, serial number, and a simple imprint of all letters typed up on it.
The reason behind it was that, should anything unwanted be self-published, be it anti-Soviet leaflets or prohibited literature, cross-comparison of the text with the documented imprint would give out whoever typed it up. In our day and age, without the totalitarian component involved, the concept of imprint is nonetheless important on the very same reason. Unlike them, we want to stand out. We want our brands and products to resonate with the target audience.
So, as you pick the influencers to work with, keep the concept of imprint in mind, selecting the ones that will help you touch your prospective customers in meaningful and outstanding ways.
- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing