Now that you know the fundamentals of influencer marketing, make no mistake, and without allowing room to rest on your laurels, put your knowledge to practice as soon as possible. Learn how, and what, to study going forward.
- [Evgenii] The renowned French microbiologist…and chemist Louis Pasteur is known for saying that,…"Fortune favors the prepared mind."…We've covered a lot of ground in this course.…And you are prepared, but none of it is any good…unless you put it into practice.…If you are not running any influencer marketing campaigns…at the moment, make a commitment…to launch your first one in the next 30 days,…setting concrete goals, and allowing yourself…plenty of room for influencer research,…identification, onboarding, and activation.…
And do not forget to track and review the campaign's output.…If you are already active in marketing through influencers,…think back of what we've spoken about…and come up with the top three things…that you want to change in your next…influencer marketing campaign.…Upon implementing the changes, measure the impact.…Measure and improve.…It's a never-ending process.…With the influencer marketing industry…still being so young and developing,…new resources, studies, and researches…are coming out nearly every week.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing