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Subject lines: Dos and don'ts

Subject lines: Dos and don'ts: Managing Email Marketing Lists and Campaigns
Subject lines: Dos and don'ts: Managing Email Marketing Lists and Campaigns

A great subject line can highly influence whether your subscriber opens your email, or deletes it. In this video social media strategist Megan Adams teaches what makes an effective subject line and how you can write them for your emails. This includes best practices for writing email subject lines: keep them short, use personalization and more do's and don'ts.

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Skill Level Intermediate
1h 21m
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Q: This course was updated on 04/19/2018. What changed?

A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.

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