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Principles of identification

Principles of identification: Marketing Foundations: Influencer Marketing
Principles of identification: Marketing Foundations: Influencer Marketing

Influencer identification is the first step in the influencer marketing campaign. It begins from matching goals with the right influencers to target. This video lesson dives into the principles and criteria that marketers should keep in mind while identifying the influencers to work with.

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Skill Level Beginner
1h 13m
Duration
60,364
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