Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Principles of identification

Principles of identification: Marketing Foundations: Influencer Marketing
Principles of identification: Marketing Foundations: Influencer Marketing

Influencer identification is the first step in the influencer marketing campaign. It begins from matching goals with the right influencers to target. This video lesson dives into the principles and criteria that marketers should keep in mind while identifying the influencers to work with.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 13m
Duration
66,176
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now