Effectiveness of influencer outreach rests as much on communication as it does on initial prospecting. This online lesson will equip you with five specific principles to keep in mind as you are planning your next influencer onboarding campaign.
- Influencer outreach is a tricky subject.…On the one hand,…you frequently have to reach out to strangers,…while on the other, we all know that you never get…a second chance to make a first impression.…In this video, I want to equip you…with five principles in which your influencer outreach…should be rooted if you're aiming for success.…No week passes by without someone reaching out to me…via e-mail or social media…about talking over some working synergies,…or scheduling a call to discuss their business.…
There are certain key elements…that most of these messages are missing.…First, ensure a targeted approach.…Nothing is more annoying and useless…than an untargeted, blanket message.…Do your homework to ensure there is audience resonance…between the influencer's fans, friends, and followers,…and your target audience.…Second, review the influencer's website…or whatever other online activity of theirs…you believe is relevant to what you have in mind.…
You want to share with them your idea…on why you believe this partnership may be a good fit.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing