Skip navigation

Principles of activation

Principles of activation: Influencer Marketing Fundamentals
Principles of activation: Influencer Marketing Fundamentals

An onboarded influencer means very little until they start to actively promote you or your product. This video lesson helps you learn how to make the most of three principles of influencer activation: clarity of expectations, suitability of incentives, and consistency of approach.

  • Overview
  • Transcript
  • View Offline
Resume Transcript Auto-Scroll
Skill Level Beginner
1h 13m
Duration
16,921
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now