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Principles of activation

Principles of activation: Marketing Foundations: Influencer Marketing
Principles of activation: Marketing Foundations: Influencer Marketing

An onboarded influencer means very little until they start to actively promote you or your product. This video lesson helps you learn how to make the most of three principles of influencer activation: clarity of expectations, suitability of incentives, and consistency of approach.

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Skill Level Beginner
1h 13m
Duration
107,908
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