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Principles of activation

Principles of activation: Marketing Foundations: Influencer Marketing (2016)
Principles of activation: Marketing Foundations: Influencer Marketing (2016)

An onboarded influencer means very little until they start to actively promote you or your product. This video lesson helps you learn how to make the most of three principles of influencer activation: clarity of expectations, suitability of incentives, and consistency of approach.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 13m
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