Motivating an influencer to take action requires a balanced set of tangible and intangible incentives. Learn how to effectively motivate and support influencer action on three phrases of their engagement with our brand: pre-activation, activation, and post-activation phase.
- [Instructor] A global survey conducted by Augure…in 2015 and entitled State of Influencer Engagement…provided really interesting insights…into what motivates influencers to work with brands.…To the surprise of many,…the monetary compensation didn't make the top three.…In this video, we will learn what influencers really want…and how to effectively motivate them to take action.…55% of consulted influencers said that they expect brands…to help them strengthen their own status…as opinion leaders increasing their reach…and helping them grow their audience.…
The second motivating factor chosen by 45% of respondents…was improving content quality.…The third place was taken by opportunities…to shape their own image.…As we go through the rest of this lesson,…do keep in mind that intangible motivators…must always be a part of your incentive list.…There are three phrases throughout which you want…to motivate and support influencer activation.…Pre-activation, activation itself, and post-activation.…
Let's look into each of these in more detail.…
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing