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Open rates and click-through data

Open rates and click-through data: Managing Email Marketing Lists and Campaigns
Open rates and click-through data: Managing Email Marketing Lists and Campaigns

One of the most important indicators of how your email campaigns are performing is open and click-thru rates. In this video you will learn how you can track and your open and click rates and how you can use this information about your email marketing in order to test and improve your campaigns. Social media strategist Megan Adams shares some best practices for improving your open rates and click-thru rates.

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Skill Level Intermediate
1h 21m
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Q: This course was updated on 04/19/2018. What changed?

A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.

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