Managing Email Marketing Lists and Campaigns
With Megan Adams
Liked by 1,099 users
Duration: 1h 21m
Skill level: Intermediate
Released: 8/12/2016
Course details
Effective email marketing campaigns require robust mailing lists. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? Learn how to build and manage your email marketing lists and run more effective campaigns in this course from digital marketing expert Megan Adams. Megan walks through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience. She then covers writing compelling emails and calls to action, reducing bounce rates, testing different versions of an email via A/B testing, and automating your efforts. These strategies will help you find, engage, and convert new customers directly from their inbox—while keeping your messaging on track.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Dola Roy Choudhury
Dola Roy Choudhury
Senior Copywriter at Epsilon
-
Jhlechia Ervin
Jhlechia Ervin
Marketing Coordinator
-
Narayan Pradhan
Narayan Pradhan
Mechanical Engineer, Runs Digital Marketing Agency & Training Institute, Trainer and Mentor.
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units