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List segmentation and groups

List segmentation and groups: Managing Email Marketing Lists and Campaigns
List segmentation and groups: Managing Email Marketing Lists and Campaigns

With list segmentation you can divide your lists into different sub groups. In this video you will learn how by segmenting your email marketing lists you will be able to achieve better results with increased open rates, lower opt-outs and most importantly, greater revenue. Social media strategist Megan Adams shares different ways you can segment your lists in order to optimize your email marketing strategy.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 21m
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Q: This course was updated on 04/19/2018. What changed?

A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.

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