Join Megan Adams for an in-depth discussion in this video List management and maintenance, part of Managing Email Marketing Lists and Campaigns.
- [Narrator] Managing your email list is a lot more…than adding subscribers and sending out emails.…Think of it as a living, breathing organism.…In fact, all those emails on your list do belong to someone…and you want to ensure that you're always taking care…of that relationship.…Your first step, is that you must get permission…from the person you're sending an email to.…I know, fairly obvious, but make sure you're clear…about what they are receiving by signing up…for your email list,…and don't trick anyone into signing up.…The double opt in, which is a practice of sending people…a confirmation email to confirm if they really wish…to subscribe to your email list, is no longer required.…
On one hand, it's great to make certain people wish…to subscribe, but on the other hand,…many of those confirmation emails would go unanswered,…losing those people as subscribers.…It's really up to you how you get people to opt in,…whether you choose double opt in or not,…it's always good to weigh quality over quantity…when it comes to email subscribers.…
- Name the five email platforms and describe their different characteristics.
- Analyze the different types of data retrieved from email to create targeted campaigns.
- Use segmentation to offer promotions based on location or behavior patterns.
- Review data collected during A/B testing to maximize engagement.
- Apply effective strategies to create a welcoming, attention-grabbing subject line.
- Explain the difference between hard and soft bounces.
- Integrate social media by adding quick access buttons to emails.
- List the three email components that spam filters inspect.
Skill Level Intermediate
Q: This course was updated on 04/19/2018. What changed?
A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.