In this video social media strategist Megan Adams covers the most powerful and effective strategies you can use to build your email marketing list. With a focus on quality over quantity Megan teaches how you can gain an audience that is interested in hearing from you and engaged with your business.
- Building your email marketing list is going to be one of the most important things that you do for your business. With a focus of quality over quantity you can gain an audience that's interested in hearing from you and engage with your business. Here are some email marketing strategies that will help you powerfully, and effectively build your list. First, build out a dedicated newsletter or a resource page. Let me show you what this looks like. A great example of this is AWeber. A page like this offers an opportunity to outline the benefits of joining your newsletter, letting you reach current blog readers who might need that little extra nudge to sign up.
Here you can see that you have the main call to action which is sign up for updates. And below it, 10 reasons that you might want to subscribe. Next is, send great emails. It sounds simple, but it's one of the most critical things you can do to manage your email marketing. Adding value to your subscribers by sending them interesting and specific information will help them keep engaged and sharing your information. I'm going to show you an example of Ramit from IWillTeachYouToBeRich.com. Here's an email I've received from Ramit.
It's called Three Hidden Levers in Your Day with Examples. And look at the value that this provides. Here Ramit is outlining and providing real tools and examples of how I can be more productive every single day. If I scroll down we have different levers that he outlines, along with specific links that lead me to great tools on his website. Ramit sends phenomenal emails and they're always packed with awesome information. I always open them and am always excited to see what he has to say. He's great at selling, as well, so I recommend checking him out on his website subscribing just to see what other people are doing and to get inspired.
Next, create an autoresponder series. Autoresponder series helps you keep your list engaged. It's a series of email content that gets delivered every time someone subscribes to your email list. It will help you nurture your leads so they stay connected while you build their confidence and increase trust. An example is Seven Ways to Solve X Problem. Numbered lists work great because they create anticipation, and your readers look forward to them. You could add a lead magnet, or a freebie. So you could create a free download and these downloadable resources are an incredible source of new email leads.
They also provide prospects with useful information that helps them get more use out of your product. So they're a win-win. Let's head back to Ramit and see one of his freebies. So here we are and this is what Ramit is offering as a freebie. On the left we see what we'll receive and on the right he makes it really easy to enter our email address and our information. And that will open up access to his free downloads. Next up is social sharing. Encourage a current email subscribers to share and forward your emails by including social sharing buttons, or an email to a friend button in your marketing emails.
Let me show you an example of this. Here we are on The Hustle daily newsletter. The Hustle's a daily email detailing those important stuff going on in the world and it's also really funny. I look forward to receiving it in my inbox every morning. So, built into each article underneath are the social sharing options. And here, if I click Tweet it'll automatically populate the tweet and I can log in and send it out. I really do this a lot. I love all content from The Hustle and they make it really easy for me to share. Next is good old list segmentation and I can't stress this enough.
Create multiple email subscription types that you use to send more targeted content to specific segments of your marketing personas. This will yield huge results for you and the more targeted you are the more effective you can be. Next, add a link to your email signature that leads people to a landing page where they can sign up for your mailing list. Here's mine, and I really do get quite a few subscribers in this way. And don't forget the power of in person connections. Collect email addresses at offline events like tradeshows, or networking events, and import them into your database.
Be strategic when growing your email list and focus on just a couple specific tactics at a time so you can easily measure your results.
- Name the five email platforms and describe their different characteristics.
- Analyze the different types of data retrieved from email to create targeted campaigns.
- Use segmentation to offer promotions based on location or behavior patterns.
- Review data collected during A/B testing to maximize engagement.
- Apply effective strategies to create a welcoming, attention-grabbing subject line.
- Explain the difference between hard and soft bounces.
- Integrate social media by adding quick access buttons to emails.
- List the three email components that spam filters inspect.
Skill Level Intermediate
Q: This course was updated on 04/19/2018. What changed?
A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.