If there is one legal point that applies to every brand involved in influencer marketing, it’s disclosure requirements. They prescribe influencers to disclose their relationship with the brands, while the brands are expected to educate and monitor compliance. This lesson will dive into the details.
- Transparency is an integral part of your influence…or marketing program.…In this video, we'll look at why it is important…and who should do what to ensure you're on the safe side.…The year 2016 was marked by several exemplary cases…of when the US Federal Trade Commission went after…advertisers whose influence or marketing efforts…failed at transparency.…In just the first eight months of that year,…a major motion picture corporation, a leading retailer,…and a biomedical company were all found to be…out of compliance with the Federal Trade Commission…guidelines resulting in heavy fines.…
One proposed settlement was $40 million.…These FTC lawsuits aren't new and have been springing up…here and there since 2011.…It all boils down to the influencer's compliance…with the Federal Trade Commission's…Guidelines Concerning the Use of Endorsements…and Testimonials.…Having realized that with the emergence of the new media…new advertising venues also developed, the FTC revised…the guidelines in 2009.…
The Guides were said to apply to testimonial advertisements,…
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- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing