Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact info
- Activating influencers
- Measuring the effectiveness of influencer marketing
Skill Level Beginner
- In today's world of connected consumers, every one is influenced by someone. Further more, people have developed immunity against traditional forms of advertising, and trust the people they know more than any marketing campaign. This and many other factors have created a perfect environment for influencer marketing to arise and flourish. I'm Geno Prussakov and in this course, we're going to delve into the basics of this incredibly potent yet in many ways fragile type of marketing.
We will leave no stone unturned. Beginning with some history and core principles, we'll then look at the different types of influencers, the ways to identify and analyze them, rules of onboarding and activating them, as well as the key performance indicators to monitor, while measuring their output. We have a lot to cover, so let's get the ball rolling and dive into Influencer Marketing Fundamentals.