From the course: Managing Email Marketing Lists and Campaigns
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How to create welcome emails - Constant Contact Tutorial
From the course: Managing Email Marketing Lists and Campaigns
How to create welcome emails
- [Voiceover] Welcome emails are automated emails sent after a specific action is taken by a customer or reader, and they're a key component to managing your email list and strategy. Now, what makes up an effective welcome email? First, they're sent right after a new subscriber opts in, so you're able to strike while the iron is hot. It's been shown that welcome emails generate over 300% more revenue per email than promotional emails. Let's go over a welcome email I constructed using the fictitious brand, Hansel and Petal. They're an online floral retailer. I'm gonna head to their campaign details. The first thing to note in the campaign details for the welcome email is the time sent. Always send your welcome emails in real time and not in batches. The open rates for real-time email sends blow-batch rates out of the water. Just think about it. The subscriber just finished signing up for your list. They're a hot prospect and are ready to engage with you and your business. Have this…
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