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Conduct A/B testing

Conduct A/B testing: Managing Email Marketing Lists and Campaigns
Conduct A/B testing: Managing Email Marketing Lists and Campaigns

One of the key ways to maximize your your campaigns is through A/B Testing. In this video you will learn how you can use A/B Testing to test different versions of a single campaign in order to see how small changes can have a big impact on your results. Social media strategist Megan Adams will walk you through how to create an A/B Test campaign in order to take the guesswork out by testing your campaigns and measuring your results. You will learn how to use this data to help you craft effective and exceptional email campaigns.

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Skill Level Intermediate
1h 21m
Duration
127,461
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Q: This course was updated on 04/19/2018. What changed?

A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.

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