The look and feel of your campaigns should be consistent with your businesses brand. That includes your website, social channels, marketing materials, and other branded content. In this video you will learn how to create a style guide in order to detail how your brand should be presented in content, tone, layout, and imagery. Social media strategist Megan Adams will teach you how to ensure your emails are consistent to your brand and speak to your customers.
- [Voiceover] The look and feel of your email campaigns…should be consistent with your branding.…That includes a consistent look with your website,…social channels, branded content.…A great way to ensure consistency…is through the creation of a style guide.…A style guide is a document that details…how your brand should be presented…in content, tone, layout, and imagery,…and it's a set of content rules that keeps everyone…tone and voice on the same page in your business.…Creating a content style guide is an open-ended exercise,…so it will grow along with your business,…and it will result in more consistency,…better content, and putting your audience' needs first.…
Let's go over what should be included in a style guide.…Your voice is your style and your point of view.…Ultimately, your voice will encompass…your entire brand's personality,…so is your brand serious or playful, professional or cheeky?…Whatever you define your personality of,…it must be consistent throughout all of your campaigns.…Stay true to your brand and make sure your tone…
- Name the five email platforms and describe their different characteristics.
- Analyze the different types of data retrieved from email to create targeted campaigns.
- Use segmentation to offer promotions based on location or behavior patterns.
- Review data collected during A/B testing to maximize engagement.
- Apply effective strategies to create a welcoming, attention-grabbing subject line.
- Explain the difference between hard and soft bounces.
- Integrate social media by adding quick access buttons to emails.
- List the three email components that spam filters inspect.
Skill Level Intermediate
Q: This course was updated on 04/19/2018. What changed?
A: The following topics were updated: email marketing terms and rules, list management and maintenance, and campaign timing and frequency.