Join Brenda Bailey-Hughes for an in-depth discussion in this video Select your channel carefully, part of Organization Communication.
- Your communication plan is almost complete.…We now figure out how to get your message…from sender to receiver.…What is the best channel?…Should you send an email?…Have a meeting?…Call people?…If the message is our vehicle for communication,…the channel is the road we choose.…Jay Zaremba in his organizational communication book…reports a study of 140 people who described…communication-related problems at work.…
In that study, 40% of communication problems…were access problems,…and another 32% of problems were related…to the quality of the channel chosen.…Given that 72% of the communication mishaps…in our organizations can be linked to channel,…we must be sharp when we make that choice.…We begin our choice by exploring…the richness of each communication media…available to us.…
Richness is measured by whether or not…a channel supports immediate feedback,…provides verbal and nonverbal cues,…and has a personal focus.…So how would you rank the following…channels on richness?…Phone, video conference,…brochure, email,…and face-to-face.…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.
Skill Level Advanced
1. The Purpose
2. The People
3. The Message
4. The Channel
5. The Context
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