Join Brenda Bailey-Hughes for an in-depth discussion in this video Receivers, part of Organization Communication.
- Once you know your purpose,…make a list of all the people who should be involved…in the project, or should know about your work.…A student of mine recently came to me with an idea…for a new app that would be great for one of my courses.…We met several times and put hours into the project,…then it dawned on me, I haven't run this idea…by my director.…When I did, she has some serious concerns…about student privacy issues,…and we ended up tabling the idea.…
If I had made a list of stakeholders first,…I could've saved so much time.…Let me introduce you to Carol,…a nurse in a neonatal unit at a local hospital.…Carol's unit always makes the health and safety…of the babies the number one goal.…But they also realize how important it is…to be sensitive to the needs of the parents.…Carol has done extensive research on ways…to help parents through the stress of a hospital stay.…
And she would like for her department to begin…using webcams in the rooms,…so that parents can monitor their babies…even while off-site.…When Carol made her list of receivers,…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.