Join Brenda Bailey-Hughes for an in-depth discussion in this video Practice and apply: Message, part of Organization Communication.
- Commercials are a great demonstration…of how the same core message can be framed differently…for different audiences.…Look at these two different ads,…promoting the exact same cruise.…What differences jump out?…Who were the targeted audiences?…Amazing, isn't it, that these two ads…are for the exact same cruise experience?…They have the same purpose,…book a cruise with us.…And the same bottom line message,…you'll have fun.…
But you probably found many ways…the message was framed differently for different receivers.…When you create a message, an email let's say,…do you send the same email to everyone on the list?…Or do you find ways to tailor the message…as effectively as advertisers do?…Let's go to your communication action plan…and craft your message.…To get your ideas focused,…think about that bottom line message…for each receiver group you've identified.…
If they only remember one thing, what do you want it to be?…Then, think about framing your message.…How can you tailor the bottom line message…to make it best fit each different audience?…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.
Skill Level Advanced
1. The Purpose
2. The People
3. The Message
4. The Channel
5. The Context
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