Join Brenda Bailey-Hughes for an in-depth discussion in this video Message: Focus, part of Organization Communication.
- Let's add a fourth important…communication question to our process.…What is the bottom-line message?…We've identified our purpose so we know the core idea,…but we have all of these different receivers…with different ways of interpreting the same message.…So we must learn to focus…and frame the idea carefully.…Let's start with focus.…Our first task is to…identify the bottom-line message.…
What is the one thing your audience must remember…when they walk away from your meeting…or after they read your memo?…I once worked with a CFO who was frustrated…after each quarterly analyst call.…He felt that what the analysts reported…about his company wasn't a good reflection…of what he had said during the calls.…The picture that the analysts painted…of his company was quite cautionary in tone…which can scare away potential investors.…
While companies who were truly…in a much more precarious financial position…were described in more positive ways.…I listened to the recordings of his calls…for the past several years.…This brilliant, well-informed financial genius…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.
Skill Level Advanced
1. The Purpose
2. The People
3. The Message
4. The Channel
5. The Context
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