Join Brenda Bailey-Hughes for an in-depth discussion in this video Goodbye, part of Organization Communication.
- Congratulations, you've written…your first communication plan,…but I hope it isn't your last.…Each time you begin a new project…or sit in on an new committee,…I encourage you to walk through…our seven communication questions.…Who should receive this news?…Who would be the best sender?…What is the bottom-line message?…How might the message be interpreted?…Do we want, or need, feedback on the message?…What is the best channel?…How should I time and sequence this message?…Are any other context issues important?…Write a simple communication plan,…as you have during this course, and go back…to evaluate how well you stick to your plan.…
Your organization probably has key performance…indicators that you track pretty carefully.…Maybe that's test scores, patient wait time,…revenue growth, or same store sales.…Consider tracking your organizational…communication effectiveness, as well.…How often is communication a part…of strategy discussions?…Does your organization do periodic…communication audits?…Do the right people get the right message…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.
Skill Level Advanced
1. The Purpose
2. The People
3. The Message
4. The Channel
5. The Context
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