Join Brenda Bailey-Hughes for an in-depth discussion in this video Feedback, part of Organization Communication.
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- Feedback is a message about the original message.…It takes one-way communication and turns…it into two-way communication.…There are dangers with one-way communication.…One of those dangers is misunderstanding.…A manager tells an employee to do a certain task.…But then rushes off to a meeting.…The employee, without a chance to clarify,…misunderstands the task, does it wrong,…and creates all sorts of problems.…Another danger with one way communication, is low-morale.…
A team is told they have to move to a new location.…And are given no input into the decision.…They feel unvalued and morale sinks.…Market alignment can go haywire when companies rely…on one-way communication to customers.…A company could decide to offer a new product…without getting feedback from it's consumer base.…Millions of research and development dollars later,…the product gets scrapped,…because customers aren't interested.…
You want to build opportunities for feedback…into your organizational communication process…to avoid these dangers.…But there are dangers in seeking feedback as well.…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.