is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

Get LinkedIn Premium features to contact recruiters or stand out for jobs

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Define your products and services

Define your products and services: Developing Business Acumen
Define your products and services: Developing Business Acumen

Products and services are the heart of your business. In this training video, learn how to define your product or service and understand how your customers perceive it and why they value it. Core questions to answer include the following: What problem does your business solve? What product/service do you sell to solve it? Who has this problem and why do they choose your product/service? What benefits do they get from your product/service?

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.