From the course: Developing Business Acumen
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Define how you'll compete and win
From the course: Developing Business Acumen
Define how you'll compete and win
- You should have a good sense for how your company competes and wins in the marketplace. The way I encourage people to think about how you'll win is through core competencies. These are the points of differentiation that help you compete and beat your competition. They're the things that you hold up as you're the best at in the marketplace. These aren't just things you're good at, these are the one or two things that make you great. Step back and look at your business and ask, what are we great at? Is it time, the time that we can get to market? Is it our capability to deliver? Turnaround time. Is it your cost position? Or the quality of your products? Is your company more innovative than others? Do you have a world-class supply chain? Is it your brand or features and functionality of your products? Are you great at life cycle management? Or customer relationship management? Are your products more reliable or more durable than those of your competition? You have to be able to explain…
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