Join Brenda Bailey-Hughes for an in-depth discussion in this video Crisis context, part of Organization Communication.
- A crisis is a unique context that…I hope you never face,…but if a crisis were to happen in your organization…I want you to be ready with great…communication strategy.…A crisis is any unforeseen event that can damage…your company's performance and reputation.…Are you prepared for a product failure…that creates tons of backlash?…How would you handle a viral video…of an employee driving a company vehicle…while intoxicated?…How about a major security breach?…A discrimination claim against your CEO?…We need to be ready for the unpredictable.…
And the time to fix your roof is when the sun is shining.…Likewise, the time to prepare for a crisis communication…event is before the crisis unfolds.…Spend a few minutes now making a list…of the 10 or 20 most likely crises in your business.…Brainstorm economic, informational,…physical, human resources, reputational,…and even natural disaster possibilities.…
Then, walk through our list of seven key questions.…Determine all of the stakeholders.…Employees, victims, families, local and regulatory…
- Who is the receiver of the message?
- Who would be the best sender?
- What is the focus of the message?
- How will it be interpreted?
- Is feedback necessary?
- What is the best channel?
- What is the context for the message?
Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.