Join Evgenii "Geno" Prussakov for an in-depth discussion in this video Understanding core concepts, part of Affiliate Marketing Foundations.
…While appreciating the universality of affiliate marketing, we…should always keep in mind these three concepts.…The notion of qualified referral, the possibility of…payout reversals, and the notion of a locking period.…So you won't get paid for branding in cost per sale context.…You won't get paid for invalid referrals or returned orders.…Also you shouldn't count on commission until it locks in your account and the…advertiser, where the merchant can no longer…take it back from you, reversing it.…
Going forward, keep these concepts in mind…while planning for your affiliate marketing success.…Let's start with the concept of universality of affiliate marketing.…It is integral to understand that affiliate marketing is not…a channel of marketing as some may say or believe.…It is a marketing context, the undergirding principle…of which is its performance based compensation models.…It works with most types of online marketing.…Display, contextual advertising, video, social, email, and so on.…
The notion of qualified referral is central to affiliate marketing.…
AuthorEvgenii "Geno" Prussakov
- Define an affiliate in terms of online marketing.
- Identify the most widely-used affiliate payment model.
- Describe ten types of affiliates.
- Recall the two types of affiliate platforms.
- Explain three considerations to take into account before building an affiliate website.
- Recognize three kinds of leaks.
- Define monetization.
- Summarize the characteristics of pay-per-call marketing.
Skill Level Intermediate
1. Understanding Fundamental Affiliate Marketing Principles
2. Preparing for Affiliate Marketing
3. Rolling Out Your Affiliate Efforts
4. Day-to-Day Work
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