Join Evgenii "Geno" Prussakov for an in-depth discussion in this video Understanding core concepts, part of Affiliate Marketing Fundamentals.
…While appreciating the universality of affiliate marketing, we…should always keep in mind these three concepts.…The notion of qualified referral, the possibility of…payout reversals, and the notion of a locking period.…So you won't get paid for branding in cost per sale context.…You won't get paid for invalid referrals or returned orders.…Also you shouldn't count on commission until it locks in your account and the…advertiser, where the merchant can no longer…take it back from you, reversing it.…
Going forward, keep these concepts in mind…while planning for your affiliate marketing success.…Let's start with the concept of universality of affiliate marketing.…It is integral to understand that affiliate marketing is not…a channel of marketing as some may say or believe.…It is a marketing context, the undergirding principle…of which is its performance based compensation models.…It works with most types of online marketing.…Display, contextual advertising, video, social, email, and so on.…
The notion of qualified referral is central to affiliate marketing.…
AuthorEvgenii "Geno" Prussakov
- Understanding core affiliate marketing concepts
- Opening affiliate account(s)
- Selecting and applying to affiliate programs
- Monetizing blogs
- Using affiliate data feeds
- Using coupons and discounts
- Adding email, video, and social marketing to the mix
Skill Level Appropriate for all
1. Understanding Fundamental Affiliate Marketing Principles
2. Preparing for Affiliate Marketing
3. Rolling Out Your Affiliate Efforts
4. Day-to-Day Work
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