Join Evgenii "Geno" Prussakov for an in-depth discussion in this video Pay-per-call marketing, part of Affiliate Marketing Fundamentals.
Let's now recall how pay-per-call performance marketing works.…We briefly discussed it in the payment models video.…We will also learn how such programs and campaigns perform…and see why and how one would become a pay-per-call affiliate.…So how does pay-per-call works?…First of all, as a publisher or affiliate, we apply into advertiser's campaigns.…Once approved, we get access to our unique phone…numbers that will track the calls back to us.…Then we start marketing the merchant or the…advertiser using the unique phone numbers assigned to us.…
Once the end user sees the phone number and calls…in, the call is connected the advertiser's call center and…the call is tracked to us, the publisher and our…marketing campaign, and we receive our commission for qualified calls.…Why should you even care?…Well, because phone numbers, according to Google, when embedded in…page search ads, increase click-through rates by 8% on average.…Also, high-ticket products and services convert best over the phone, which…conversion rates averaging 25% as opposed to some 2, 2.5% online traffic.…
AuthorEvgenii "Geno" Prussakov
- Understanding core affiliate marketing concepts
- Opening affiliate account(s)
- Selecting and applying to affiliate programs
- Monetizing blogs
- Using affiliate data feeds
- Using coupons and discounts
- Adding email, video, and social marketing to the mix
Skill Level Appropriate for all
1. Understanding Fundamental Affiliate Marketing Principles
2. Preparing for Affiliate Marketing
3. Rolling Out Your Affiliate Efforts
4. Day-to-Day Work
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