Join Evgenii "Geno" Prussakov for an in-depth discussion in this video Affiliate disclosures, part of Affiliate Marketing Fundamentals.
…For any affiliate, the single most important compliance-related topic…to be aware of, beyond the obvious need for you…to obey individual affiliate programs policies, it's the need to…comply with the Federal Trade Commission's requirements for affiliate disclosures.…What are affiliate disclosures and why are they important?…On December 1st of 2009, the Federal Trade Commission enacted their…guides concerning the use of endorsements and testimonials and advertising.…
You may find the full document at ftc.gov, but…in a nutshell, it explains that the FTC views merchant-affiliate…relationship in a sponsor-endorser light, where the latter, or the…affiliate, must disclose their relationship…with the former, the merchant.…The FTC made it clear that affiliates are not expected…to include the disclosure on every page of their website.…In fact, in an October of 2009 interview with Fast Company, the assistant…director for FTC's Division of Advertising…Practices stated, whether you make it outside…of the text, but in proximity to blog, or incorporate it into the blog…
AuthorEvgenii "Geno" Prussakov
- Understanding core affiliate marketing concepts
- Opening affiliate account(s)
- Selecting and applying to affiliate programs
- Monetizing blogs
- Using affiliate data feeds
- Using coupons and discounts
- Adding email, video, and social marketing to the mix
Skill Level Appropriate for all
1. Understanding Fundamental Affiliate Marketing Principles
2. Preparing for Affiliate Marketing
3. Rolling Out Your Affiliate Efforts
4. Day-to-Day Work
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