Join John McWade for an in-depth discussion in this video Your design needs a focal point: Dramatic photo anchors a strong makeover, part of Graphic Design Tips & Tricks.
- Hi everybody!…John McWade, Senior Author here at Lynda.com.…A few years ago, I ran across this book.…Bryce Canyon, Utah is a beautiful place,…but this designer did almost everything…he could to conceal that.…The Canyon lands, the sky and the background…all run together in an indistinct blur.…The colors and the textures are so similar…and so evenly distributed that it's like,…where do you look?…A good design will always have a focal point.…
It must have a main thing to look at…or it'll have no holding power.…And this design has a focal point.…Problem is, it's not the Bryce Canyon vista,…but the big yellow rectangle.…A focal point can be many things.…It can be an object or a color…or just the size of something or whatever.…However it's portrayed, it's that thing…you look at most or first.…It's the anchor,…and whatever it is, it should be…the centerpiece of your design,…the beautiful thing, the compelling thing.…
So, let's look at how to do that.…If you were standing where this photographer…was standing and viewing this scene in real life…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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