Simple brochure presents your face to the public

- Hi everyone. John McWade.…Today I wanna pitch you a quick idea for…a brochure or a Web site where you want…to present a face to the public.…By face, I mean people,…not just a logo or some other facade.…This is an ideal format for anyone whose work…is person-to-person:…consultants, realtors, teachers,…a political slate, things like that.…All we do is, instead of a standard mugshot,…picture our people full-body,…as though they were standing in front of you,…surrounded by lots of white space…and a block of clear copy.…

It's unassuming and it's inviting at the same time.…The way to set it up is like this.…I'm working on a square page; which is a format I like.…For one thing, it looks very designed, very intentional.…Standard letter-size proportions work too,…but they're kind of ambiguous, a little wishy-washy.…The piece can be any size.…On paper, it would be the size of a CD…up to the size of a book.…Anything really.…On-screen, it would be pretty big, probably page-width.…

Each panel could appear separately,…or it could scroll sideways.…