Join John McWade for an in-depth discussion in this video Simple brochure presents your face to the public, part of Graphic Design Tips & Tricks Weekly.
- Hi everyone. John McWade.…Today I wanna pitch you a quick idea for…a brochure or a Web site where you want…to present a face to the public.…By face, I mean people,…not just a logo or some other facade.…This is an ideal format for anyone whose work…is person-to-person:…consultants, realtors, teachers,…a political slate, things like that.…All we do is, instead of a standard mugshot,…picture our people full-body,…as though they were standing in front of you,…surrounded by lots of white space…and a block of clear copy.…
It's unassuming and it's inviting at the same time.…The way to set it up is like this.…I'm working on a square page; which is a format I like.…For one thing, it looks very designed, very intentional.…Standard letter-size proportions work too,…but they're kind of ambiguous, a little wishy-washy.…The piece can be any size.…On paper, it would be the size of a CD…up to the size of a book.…Anything really.…On-screen, it would be pretty big, probably page-width.…
Each panel could appear separately,…or it could scroll sideways.…
Author
Updated
4/13/2018Released
6/2/2015Skill Level Appropriate for all
Duration
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Introduction
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Welcome53s
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The Best Practices of Graphic Design
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Logo design: Think simple3m 40s
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Chart your data with images2m 26s
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Angles4m 52s
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Soften the edge2m 49s
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Shape it: Part one6m 52s
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A logo makeover: Part two5m 22s
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Grid collage3m 8s
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People in a group on a grid5m 24s
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Magazine cover redesign4m 33s
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Redesigning a business card7m 48s
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The color wheel6m 36s
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Layout decision points5m 3s
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Designing a tiny brochure3m 53s
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Panoramic spacing3m 23s
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Foreground focal point2m 58s
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Stop, look, observe3m 50s
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Go with the flow9m 52s
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Learning by doing11m 43s
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For the love of design!4m 7s
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Bold moves5m 6s
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Simply beautiful4m 51s
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Common but versatile looks5m 37s
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Audacious philanthropy5m 50s
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Simple slides12m 48s
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Every face has a place5m 8s
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Those little extras1m 53s
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Seeing sight lines13m 34s
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Video: Simple brochure presents your face to the public