Designer James White describes the evolution of his neo-pop style, why he decided to break out on his own, and how he dealt with the setbacks and found new opportunities for his studio, Signalnoise, along the way.
I started to draw when I was four years old. It was right when I picked up a a marker or a crayon or a colored pencil for the first time. The idea that I could create something from nothing was what kind of drew me to it. I was very much wrapped up in the pop culture ecosystem that was the norm back in the 80's. All that ties up with me actually illustrating and drawing and that kind of thing. It seeps right into that.
I was always drawing my favorite characters and that kind of stuff I wanted to create an image that's much the same process as me drawing my favorite characters when I was a kid. So now it'd be just creating posters for my favorite movies. It was just a fascination. Wonder and imagination and it was like imagination made visual.