Join John McWade for an in-depth discussion in this video Logo design: Think simple, part of Graphic Design Tips & Tricks.
- Hi everyone.…John McWade, Senior Author here at Lynda.com.…I've heard some misconception about…what a logo is suppose to do.…The job of a logo is to identify…your business or enterprise.…It's not to explain it.…Meaning tell everyone…what it is and what it does.…It's also not to sell.…You know, meaning get more customers…because maybe you have a cool logo.…Those jobs are for marketing.…The job of a logo is to identify…and any simple image that does this…will usually work.…
It helps if it's attractive.…It also helps if there's a connection…between the logo and the company,…although you don't even need that.…Kathy's job was to design a logo…for Twin Circle Properties.…Twin, was for the owner's twin girls,…and Circle was never explained.…Many of the best company names are like this.…They're personal, meaning not derived from marketing.…So, thinking real estate,…she tried houses,…she tried keys,…she tried trees.…
And all of them were complicated…and cliché.…There's a better approach.…Instead of thinking literally,…or trying to draw a little picture,…
Skill Level Appropriate for all
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Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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