Join John McWade for an in-depth discussion in this video Lesson of the counterintuitive logo, part of Graphic Design Tips & Tricks.
- Hi, everyone, John McWade.…Have you ever designed a logo and gotten stuck…trying to squeeze meaning into every nook and cranny?…You want to represent the company's financial strength,…convey a sense of company history…and great customer service, look professional,…give it some pow, maybe make it blue.…Probably didn't come out very well, did it?…I think generally speaking, when we struggle with…logo design or maybe any design, it's because…we're either trying to do too much…or depict things too metaphorically.…
For example, this line represents…the upward thrust of success.…Or this arch represents a bridge or a connection…from one thing to another.…At least that's what we tell ourselves.…Or we get literal.…A logo for housing has to have a house in it.…Or fashion design has to look fashiony.…But none of these things is true.…And what happens when we try to make them true,…is we don't leave room for art to do its thing.…
Art is mystery.…The problem with it is that its hard to quantify.…That's because art connects on emotional levels, or deeper.…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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