Skill Level Appropriate for all
- Hi everyone, John McQuaid. I have people say to me all the time, "I wish I could just watch you work." So that's what I'd like to share with you in this movie. I'm making a simple card for the Owatonna Science Center and let me just take you through a few of my decision points. What I'm going to do is create one card that's part of a series for the Owatonna Science Center. This is the material I have to work with, these two photos, copy, and the Owatonna Science Center title, of which we need to make into a kind of titling placard at the top of each of these cards.
So we'll start by creating a black band along the top and setting Owatonna Science Center. This is set in a type case called Trajan Sans. This is a very close cousin to the famous typeface, Trajan, and it's a very, very good titling typeface. To make it a little more formal, I want to spread it out all the way across that card. This would look good on the side of a building, but this big on this card is going to get a little cloying when you see it time after time. So we'll take this same title and reduce it to this size, so it's small and almost off the screen.
Next step is to set our first photograph in place and look what's happened here. As soon as I put it here, it's created a band of white along here, a band of white on the bottom, and because these two are similar, you kind of see this little jog that's happening here. That band did not exist before that photo went in place. If we put the second photo on here, especially if we put it here, we add to the problem, because now we've created jogs around here and here, we've created an overlap which is really rarely a good idea and so now we just have lots of little jogs, and zigs and zags, none of which have anything to do with the squirrel or the leaves.
So let's try to mitigate some of that. Take the squirrel away and let's move Science Center over to the far right. That doesn't entirely mitigate the problem of this band in here but it does help. You can see that each of these items overlaps the center line so that they're kind of getting into each other's space and that lessens that effect up there. Now, instead of keeping the squirrel in a rectangle, I'm going to take the squirrel out of a rectangle and just place it on the page like this.
This is cool. This is giving us a very organic shape, a very three-dimensional image. Those shadows are retained under the squirrel's feet, and it looks like the squirrel is actually on the page, and it's a great counterpoint to this rectangular image, and because this squirrel becomes a focal point, you're paying less attention to what's going on up here. Next step is to put the copy on the page. This is a perfectly good place to put it over here in this column.
We've lined up along the bottom, if you could see a phantom line along here. Here's the thing though, as soon as we put this column of type in place, it creates a white column right here that wasn't there before. You can see an almost a physically white column, between the copy and the squirrel's tail, but you can also see a wide column between the copy and the photograph, that the squirrel occupies. Without it, that column is not there.
With it, that column is there and it actually continues up there. It's not going to be easy to see that, but it's there, so we could leave that copy there, but instead, I'd like to put it over here. This is the first half of it. I normally don't like putting copy on top of a photo, but the background here is very smooth and open, so I can get away with that. It's wrapped around the squirrel's body, flushed to the right, and then the other half of the copy is wrapped around the squirrel's body, flushed to the left.
This copy I've lightened a little bit from pure black to gray so it goes more with the squirrel and it's a little bit more like the white copy over there. You don't get a strong sense that this color is opposite this color. It does pretty much feel like it's one thing and because this line of sight is now running through here, you tend to read it all as one thing. I'd like to add one more thing that wasn't there at the beginning, and that's some acorns down in the lower corner. In an earlier course I talked about putting your logo in the lower corner.
The lower right corner is a very strong part of the page because it's the exit point of a page. That's where you leave. All eyes kind of move toward the bottom right. So in this case, the squirrel is looking at those acorns. The general sweep of the page is toward those acorns. And because of that, if you have something more you want to say that you want to make sure everybody reads, that's the place to put it, although it's very small type, and there's not much of it, everyone will read that copy.
Those are the decisions that went into making this piece. That's your design for today. See you next time.
Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.