Join John McWade for an in-depth discussion in this video Easy, functional one-line design, part of Graphic Design Tips & Tricks.
- Hi, everyone, John McWade.…I was in Banana Republic a while back…and on the counter next to the register,…I saw this card: black, letter-size card…on a simple cardboard stand…advertising the company credit card.…And I thought, what a beautifully simple thing.…It's obvious what it is;…the card is defined by a single white outline,…low-key, good-looking; I thought,…just a tasteful way to picture their credit card.…And it was like, hmm, I wonder what else…you can do with an outline?…And it turns out, a lot, really.…
Let me show you a few possibilities.…Nearly-identical concept, different subject.…Bathroom restoration company…in a clawfooted bathtub depicted in an outline,…border on the page to match it,…very nice.…What's making this design work is that…a lot of different elements are doing the same thing…but in their own way.…The type: small, old-style…serif face Adobe Garamond…gives it a slow, old-school air.…
The color: soft, desaturated green,…soft colors are peaceful colors.…The layout: everything's centered,…which is languid and quiet; lots of open space.…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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