Join John McWade for an in-depth discussion in this video Design stationery that’s almost a brochure: Picture your product, not your logo, part of Graphic Design Tips & Tricks.
- HI everybody.…John McWade, Senior Author here at Lynda.com.…What I'm looking at today…is a very intriguing set of stationery.…Instead of a conventional logo…on their letterhead, envelope, and business card,…Dean and Thomas Architecture pictures…three of their projects.…How different this is.…What I like about it is that…one, it looks great.…And two, it telegraphs at a glance,…before you read a word,…the kind of projects they do,…the quality of their work,…and sort of the general vibe of the firm.…
The look is super clean, almost minimal.…Very angular, very architectural.…So I'd like to deconstruct it,…and show you what they've done…and how they've done it,…and I hope get across that this is something…you can do on your own projects too.…Lets start with the type.…Photos are the showy part,…but type is actually the anchor for the whole piece.…They've chosen Helvitca Neue for their name…and Helvetica Neue Extended for Architecture.…All uppercase,…which projects a strong rectangular look.…
Mechanical,…very built, very architectural.…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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