Join John McWade for an in-depth discussion in this video Design a business card using repetitive shape, part of Graphic Design Tips & Tricks.
- Hi everybody.…John McWade, Senior Author here at Lynda.com.…If you sell a creamy confection that's light…and airy and fresh, how do you get that across…on your business materials?…Well if you're like Nubi yogurt,…you use this cool die cut card and for art,…use one line, one curve, and two complementary colors.…I love this card.…It's like a stylized dollop of yogurt.…And it's the centerpiece of Nubi's entire look.…
So I'd like to show you what's here…and why it's working and how you can transfer…some of what's working to your own stuff.…This design all hangs on the typeface of the Nubi name,…especially the mirror image N and U.…It's almost certainly hand drawn and ultra simple.…One stroke weight, no thicks and thins,…no serifs, no detail, one square corner, one round corner.…
That line motif becomes the theme and it repeats.…Look at the logo.…Square corners and round corners at opposite ends,…and look what else.…The white circle is the same width as a letter…and the orange circle around the white seeds,…did you even see that there?…
Skill Level Appropriate for all
Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
New This Week
The Best Practices of Graphic Design
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.