Join John McWade for an in-depth discussion in this video Design a business card using repetitive shape, part of Graphic Design Tips & Tricks.
- Hi everybody.…John McWade, Senior Author here at Lynda.com.…If you sell a creamy confection that's light…and airy and fresh, how do you get that across…on your business materials?…Well if you're like Nubi yogurt,…you use this cool die cut card and for art,…use one line, one curve, and two complementary colors.…I love this card.…It's like a stylized dollop of yogurt.…And it's the centerpiece of Nubi's entire look.…
So I'd like to show you what's here…and why it's working and how you can transfer…some of what's working to your own stuff.…This design all hangs on the typeface of the Nubi name,…especially the mirror image N and U.…It's almost certainly hand drawn and ultra simple.…One stroke weight, no thicks and thins,…no serifs, no detail, one square corner, one round corner.…
That line motif becomes the theme and it repeats.…Look at the logo.…Square corners and round corners at opposite ends,…and look what else.…The white circle is the same width as a letter…and the orange circle around the white seeds,…did you even see that there?…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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