Join John McWade for an in-depth discussion in this video Design a business card: Make it look like what it says, part of Graphic Design Tips & Tricks.
- Hi, everybody.…John McWade, senior author here at Lynda.com.…What we're looking at today is a business card…for a one-man, one-jet air charter service…here on the West Coast.…That'd be a fun thing to do.…Looking at his card, you can tell…where Charles' heart is.…He pilots a state-of-the-art jet…but prints his business cards on his desktop.…So what we need to talk about…is how to get photo and type and graphics working together,…instead of everything willy-nilly.…
The factory supplied a really nice photo.…But Charles made a common mistake.…He filled its open spaces with words,…kind of like he shook them out of a salt shaker,…and where they landed trapped the airplane.…And because they're all over,…the message is in pieces.…This is not how we talk or how we write.…The type is set in Times Roman Bold.…Times is a default face on almost every computer…on the planet.…Times Roman is good for text,…Times Roman Bold, not so much,…but it's designed for a newspaper,…the serifs and thick-thin strokes are too fussy…and slow for this subject.…
Skill Level Appropriate for all
Before & After: Graphic Design Techniqueswith John McWade1h 7m Appropriate for all
Before & After: Things Every Designer Should Knowwith John McWade1h 5m Appropriate for all
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
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The Best Practices of Graphic Design
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