Start learning with our library of video tutorials taught by experts. Get started

Chris Goward

Chris Goward When companies like Google, Electronic Arts, eBay, Magento, DMV.org, and BuildDirect.com want great marketing optimization results, they call Chris Goward.

Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Wiley Sybex), which redefines conversion optimization and shows how to create dramatic business improvements.

You'll find more information at http://widerfunnel.com and on twitter @chrisgoward.
1 course
  • Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

“I am in love with the After Effects program and have already started to apply some animation on our web pages. Even at this baby-steps stage, it looks awesome. You guys are the best thing that ever happened.” —Ida P.
more from our members »

Try our tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to the subscription library.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.