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About the Author
Chris DallaVilla is the founder and CEO of VALID., an independent marketing consulting practice specializing in providing data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution, and drive results. Chris has expertise in digital and social media marketing, as well as certifications in Agile, Google AdWords, and Google Analytics. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at the Questrom School of Business at Boston University.