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About the Author
Cheryl Ladd is a marketing strategist with a 25+ year career in global healthcare.
She has experience in clinical research, product development, marketing, and market research in both the pharmaceutical and medical device industries. In 1998, Ms. Ladd founded Ladd Research Group, a global qualitative market research and strategy consulting firm focused exclusively in the healthcare industry. Her client-base includes Fortune 500 companies as well as start-up companies and venture capital firms. The firm manages projects that span the entire product/business life cycle, including ideation and concept generation, competitive landscape assessments, segmentation and positioning, pricing and market launch initiatives, and repositioning/rebranding.
Ms. Ladd holds a BS degree in biomedical engineering from Northwestern University and an MBA from Kellogg Graduate School of Management. Ms. Ladd is an adjunct professor for the University of Cincinnati graduate business school.