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Cheryl Ladd

Cheryl Ladd Cheryl Ladd is a marketing strategist with a 25+ year career in global healthcare, including clinical research, product development, marketing, and market research in both the pharmaceutical and medical device industries.

In 1998, Ms. Ladd founded Ladd Research Group, a global qualitative market research and strategy consulting firm focused exclusively in the healthcare industry. Her client-base includes Fortune 500 companies as well as start-up companies and venture capital firms. The firm manages projects that span the entire product/business life cycle, including ideation and concept generation, competitive landscape assessments, segmentation and positioning, pricing and market launch initiatives, and repositioning/rebranding.

Ms. Ladd holds a BS degree in biomedical engineering from Northwestern University and an MBA from Kellogg Graduate School of Management. Ms. Ladd is an adjunct professor for the University of Cincinnati graduate business school.
1 course
  • view course page for Marketing Research Fundamentals

    Get to know customers at a deeper level—not as stats but as people—with marketing research. Learn about the methods, approaches, and process of conducting market research.

    1h 15m
    Beginner
     
    Viewers:

“All of the instructors you have for graphics/3D/animation are great! Many of them remind me of the wonderful professors I have at my college, just a LOT more mobile!” —Michael M.
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