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About the Author
Cheryl Burgess is the CEO of Blue Focus Marketing.
At Blue Focus Marketing, Cheryl helps clients transform brands from the inside out by implementing strategic marketing initiatives that empower social employee engagement and social executive leadership. Blue Focus Marketing is a leading employee experience (EX) services consultancy, delivering elearning, employee engagement, content marketing, and social media marketing solutions.
Cheryl is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work, which was featured in MIT Sloan Management Review and hailed by management guru Tom Peters as a "landmark that converts the power of social media from fiction to fact." She is a special advisory board member for the Economist Intelligence Unit and was interviewed by the Economist in "Power to the People." She is on the advisory board of CultureSphere.
Cheryl is listed in Forbes as one of the 50 most influential CMOs on social media and one of the top 40 social selling marketing masters, named by Huffington Post as a social media "passionista," and is an IBM VIP Futurist. She is a contributor to Harvard Business Review Italia and Wharton's Advertising 2020 project and their book, Beyond Advertising: Creating Value Through All Customer Touchpoints, as well as an expert blogger for CEO.com and CMO.com. Cheryl has been a keynote speaker at Amplify (AMP), Australia and New Zealand; Social Business Forum, Milan, Italy; IBM Connect, Orlando; Dell World; Integrated Marketing Week, New York City; PivotCon, New York City; Rutgers Business School; AT&T; and KPMG. Her company blog won the MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Cheryl is also the winner of numerous Twitter Shorty Awards in marketing. Follow her on Twitter @ckburgess, @SocialEmployee and @BlueFocus.