From the course: Repairing Your Reputation
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Weigh response and options
- Let's imagine things are really bad and you and your company are hung out to dry. If the damage is significant and the options to control and redirect the attention seem slim, then evaluating long-term outcomes becomes necessary. For one client, rebuilding his reputation meant starting over in his field. And that meant working for agencies below his capabilities and re-earning the trust of key stakeholders in order to rebuild credibility and demonstrate his values to those who bought from him. Without this strategy, he would have been in danger of consistently running into resistance from those who knew him only from the headlines. In another albeit extreme case, a client chose to actually relocate her family, change careers and even change her name because the long-term impact of the damage was severe. These are extreme measures that should only be considered in the most serious of cases. But in other instances, calculated and deliberate brand rebuilding makes more sense personally…
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