Your reputation matters. Learn the importance of not only having the right qualifications and skills but the ability to execute what others expect. The perception people have of you directly correlates to their willingness to work with you. Examine your personal brand and assess how people perceive you.
- I admit it. I was that mother who told her children, "It doesn't matter what other people think about you. "It just matters what you believe about yourself." And I was partly right, because it does matter what's in your heart, but it also matters what other people think of you. We hire advisors and consultants and experts who not only have qualifications and skills, but who make us feel a certain way. We know them to be professional and capable, but what causes us to buy, to actually hire them, is how we expect we will feel when we're working with them.
It's been said that we act on logic, and we buy on emotion. For example, I want to hire an attorney who is a pit bull in the courtroom, but who also makes me feel safe when I ask a dumb question. I might want an accountant who's an expert at the tax rules, but who makes me feel validated that I'm on the right track with my business. Perception lives in the minds of the people around us. Our clients, our colleagues, our managers, even our staff. Their perception of who we are and what we have to offer directly influences their willingness to give us what we want.
Do your clients consider you trustworthy, knowledgeable, and confident? Or do they see you as difficult to deal with, and nonresponsive? The impact of reputation to your career in business is significant. Your personal brand already exists, in the minds of the people that you know, work with, and serve. As people experience being with you, and your behavior over time, you've earned a reputation. So think about your current brand. How do you think people you work with perceive you? Do you think they know the real you? Do they know what you're passionate about? You have the ability to influence, impact, and inspire others, when you're clear about who you are and what you stand for.
So take a moment now and reflect on your reputation. Then take stock of what you can do to make yourself more aligned with your goals.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.