Who are the companies, organizations, and industries you are targeting? Understanding their functional and emotional needs can help you identify your target employer and sell yourself better.
- Many people think that to land their dream job,…it just takes hard work, dedication, and a great resume.…Well, in part that's true,…but unless you work in a vacuum,…you also need to relate to other people too.…The influencers, decision makers, and the contacts…that can drive or stall your career and your goals…are what we call your target audience.…Knowing what they need from you can be tricky to figure out.…Your target audience is not everyone around you.…
Not every person you meet or work with or sell to…is gonna love you or find you compelling.…They're not all gonna get your jokes and want to hire you.…That's okay because the people in your target audience…are the people who should find you compelling.…These are the people that need to know what you offer…and how you're different from your competitors.…For these target audiences, your reputation is everything.…When your target employers think you are of value to them,…then they are more likely to want to hire you.…
Most people are good at understanding…
Personal branding expert Lida Citroën shows you how to present yourself to employers in the best light, from your resume to your social media presence, to your interview attire. Lida also shares best practices for finding and applying to jobs, and setting yourself up for success before graduation. She helps you understand how to use social media strategically to network with future coworkers and mentors, and research the companies you really want to work for. Her advice is focused on helping you find a good fit with an employer that matches your passion, salary requirements, and values.
- Selling "you" and building your brand
- Leveraging an internship
- Finding your network
- Identifying your ideal employer
- Finding jobs online and in person
- Competing with others
- Writing resumes and cover letters
- Acing the interview