How a sponsor can help you

- You are a brand, an emotion, a moment, and a memory.…Every single day, you reinforce the perception of your brand…by how you conduct yourself in internal meetings,…departmental meetings, team interactions,…company events, the break room, one-on-ones,…in the hallway, on the phone, and most importantly, online.…How you perceive your brand doesn't necessarily mean…that's how other people see your brand,…and your sponsor can help you create alignment…between what you want your brand to be…and how people perceive your brand.…

Now this may surprise you,…but I tend to be a socialized introvert.…I can be very social, but I'm generally…very quiet and to myself.…Well, at one point in my career it was perceived…that I was a know-it-all and that I wasn't very friendly.…My coworkers thought that I managed up well,…but I didn't manage well horizontally or peer-to-peer.…To add to that, the way I communicated…via email was misperceived.…My colleagues thought my emails were harsh,…insensitive, and came off a little angry,…and not as consensus-building or partnering.…