When used right, social media can be a powerful networking tool. In this session, Dorie shares techniques for how to leverage social media to create warm leads with new contacts or prospects, how to follow up after meeting someone through social media, and finally, how to use it to stay top of mind over time.
- Social media certainly isn't a replacement…for face to face networking.…There's still nothing like connecting in person,…but that's not always possible.…So social media can be a helpful adjunct.…Let's talk about how you can use it effectively.…If you wanna connect with a busier, powerful person…and you don't have any mutual friends…who can make an introduction,…it might be hard to get past their gatekeepers.…But social media is one good way to do it…since most senior professionals,…besides perhaps the CEOs of large corporations,…handle their own social media.…
If you start commenting on the updates they share…on Linkedin or Retweeting their posts on Twitter,…if they're active on social media, they'll likely notice.…Of course, you don't wanna do it every day…and look like a stalker, but an insightful comment…or a Retweet every week or two will likely get you…on their radar in a positive way.…It'll also lay the groundwork for a good response…once you meet them in person,…perhaps at an upcoming conference.…Once you do meet someone, social media provides…
- Prioritizing contacts
- Building meaningful connections
- Managing your time
- Hosting networking events
- Networking on social media