From the course: Creating and Deploying Microlearning
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Leveraging social media
From the course: Creating and Deploying Microlearning
Leveraging social media
- [Instructor] Social media, like any other worthwhile venture, requires attention and engagement to truly leverage its full potential. Now, if you want your MicroLearning content to be successful on social media, you're gonna have to put in the time and effort into these two areas. Now, the first is paying attention to your audience. You really need to know who your audience is, what they like, what they don't like, what drives them to engage with content from you or anyone else. If you don't know this, then more than likely, your MicroLearning content will simply get buried in the infinite scroll. This may lead you to think, well, that's why I'm gonna put my content on my website, app, LMS, or blog, which is a great place, but that still means you're going to need something to funnel your learners' attention and drive them to your page as opposed to the bazillions of other sites on the web. Remember, with MicroLearning, you're trying to capture your learners' attention for a brief…
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