From the course: Running a Photography Business: Pricing Your Work
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A complete strategy
From the course: Running a Photography Business: Pricing Your Work
A complete strategy
- Creating added value for all your products and for everything that you do needs to just become part of your routine. You want to always be thinking of things you can do that are going to create more added value, that will help justify your price points, your service standards, everything that you offer your client. Added value isn't just something you decide to do because on this particular promotion you want to have an added value component that people will recognize. It's about everything under that umbrella of your business. Added value is a complete strategy. Like I said, it's not just something you do once in a while that relates to promotion. First, you want to have a reputation for exceeding expectations. I have mentioned that several times today. You want your clients talking about you. You want your clients telling other clients. Remember again, we are a word of mouth business and nothing will get out there faster or spread quicker than good news when you've got a happy…
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