From the course: Running a Photography Business: Pricing Your Work

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Understanding the value of what you offer

Understanding the value of what you offer

- [Instructor] Let's start to talk about the value of what you're going to offer. There are different points within that value that help you justify your pricing, and again, your revenue stream. Right off the bat, perceived value for your target audience is incredibly important. There are different things that you can do with your perceived value. One of the things that helps elevate perceived value is you making yourself known within the community, and building a reputation that's founded on the trusted integrity I talked about previously, the quality of your work, delivery on time, great customer service. All of those things work together to build your reputation within the community. Another aspect of creating value, and consumers understanding the value of what you offer, is having unique products. You don't want to look like everybody else. If you look like everybody else, then you become a commodity, and your work becomes a commodity. But if you're offering products that are…

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